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Insurance customers desire an amazon moment!

Aug 24, 2020

Op-Ed in

Insurance unlike other financial services needs to be delivered and not distributed. Unfortunately, it is the ‘Point of Sale’ (POS) that gets priority over the ‘Moment of Truth’ (MOT). The physics has not changed despite all the changes over the years – growth of retail segment, arrival of private insurers/ micro-insurance, application of tech et al. Rather than reinventing itself – the industry has settled for a fragmented response to all these ‘new and increasing demands’.

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